Read Case 10 “EasyLunchBoxes” in your textbook. (Attached in Question Post)
You may wish to review the following Chapter topics which are covered in this particular case: Chapter 9 – Bootstrap Marketing; Chapter 12 – Global Marketing Strategies; Chapter 13 – E-Commerce and Chapter 19 – Supply Chain.
Respond thoughtfully to the questions regarding the case below.
There are four individual questions each worth a total of 25 points for a score of 100 possible points. Only those answers which are well written and respond to the specific question asked will receive full credit. (Each Answer at least 1.5 pages- So, a total of minimum 6 pages)
The case study will account for 30% of your final grade in the course.
Title Entrepreneurship and Effective Small Business Management
Author Norman M. Scarborough; Jeffrey R. Cornwall
Publisher Pearson Education